the pursuit of that gusto

25Jan13

We all have those ambitions, those dreams we pursue constantly. When I was 8 I dreamt I was going to be a comedian, it was silly and childish yet it was pure. Come 12 years old Areffio, was discovering technology and the full potential of the internet, I became obsessed. I wanted to be able […]

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Why Social Media can be a bad thing

09Jan13

I’ve worked for ad agencies, and have been a part of an in house marketing team. Social Media is a simple way to advertise your brand to the right consumers, cheaper than t.v. commercials and way more effective than radio ads. It gets users engaged with the brands they know and love, it’s a advertiser’s […]

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Tags: facebook, instagram, social media, twitter